About Our Team

Corporate Management

Bill Allard

Executive Chairman

Bill Allard is the Executive Chairman at Athletes' Performance.

Bill's Bio

Dan Burns

Chief Executive Officer

As the Chief Executive Officer of Athletes' Performance, Dan Burns oversees the management and growth of Athletes' Performance, Inc., and its family of businesses.

Dan's Bio

Jon Zerden

Chief Technology Officer

Jon Zerden is the Chief Technology Officer of Athletes' Performance. He's responsible for the technology and systems that support the online and training presences, and the in-facility infrastructure and integrated systems.

Jon's Bio

Chris Hickey

Chief Marketing Officer

Chris Hickey is the Chief Marketing Officer for Athletes' Performance. His primary responsibility is building the Athletes' Performance and Core Performance brands across touch points.

Chris's Bio See Chris's articles

Amy Spurling

Vice President, Finance

Amy oversees the financial management for Athletes' Performance. Her responsibilities include budgeting, audits, banking, cash management, internal controls, as well as financial report and modeling.

Amy's Bio

Katie Burke

Brand Manager

Katie Burke is the Brand Manager for Athletes’ Performance and Core Performance.

Katie's Bio See Katie's articles

Dan Cowan

Assistant Brand Manager

Dan Cowan is Assistant Brand Manager for Athletes' Performance.

Dan's Bio

Ashley Benson

Senior Staff Accountant

Ashley serves as Senior Staff Accountant in the Finance and Accounting Department.

Ashley's Bio

Tina Burkhead

Director of Human Resources

Tina is the Director of Human Resources for Athletes' Performance.

Tina's Bio