About Our Team
Chief Executive Officer
After six years as the company’s Chief Operating Officer, Dan Burns was named Chief Executive Officer of Athletes' Performance in November 2009. He oversees the management and growth of Athletes' Performance, Inc. and its family of businesses, including Athletes’ Performance, Core Performance Centers, Core Performance Digital Media, and Core Performance Healthy Workplace. Dan leads the company's strategic planning process, directs all operations, and develops and manages key relationships with sponsors and other business partners.
Prior to joining Athletes’ Performance, Dan worked in the sports industry as the Manager of Business Operations for the WNBA, where he served as a business advisor to the league president. Dan's areas of responsibility included financial analysis, organizational growth, and player contract management. Dan also worked closely with WNBA teams to improve their operating performance. Dan had previously spent two years as an Associate Consultant at the worldwide strategy consulting firm of Bain & Company, where his work focused on the media and consumer products industries.
Dan earned his Master of Business Administration from Harvard Business School, where he served as Co-President of the Business of Sports Club. Dan received his bachelor's degree and graduated magna cum laude from Amherst College. Dan resides in Scottsdale, Ariz. with his wife Hillary and two young children.