Exos | Formerly Core Performance

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About Our Team

Craig Friedman

Vice President, Performance Innovation Team

Craig Friedman brings a variety of performance training experience to the EXOS staff, including work at the International Performance Institute, extensive time traveling on the WTA professional tennis tour, consulting with a variety of training centers across the country, and lecturing at conferences and in the classroom both nationally and internationally.

As vice president of the performance innovation team for EXOS, Friedman designs and implements performance training systems for professional athletes in sports as well as elite youth and college athletes. He also continues to specialize in MLB spring training preparation at the Arizona facility and worked as a performance specialist for the German men's national soccer team during their run to a third-place finish at the 2006 FIFA World Cup in Germany. As a leader of the performance innovation team, he's involved with numerous developmental initiatives integrating performance training and technology for EXOS.

Friedman received his master's and bachelor's degrees from the University of Tennessee, Knoxville, where he worked with the women's athletic training department. He gained additional experience as a graduate assistant at the University of Arizona as the assistant football athletic trainer, where he was responsible for the acute care, assessment, and rehabilitation of injured players before shifting his emphasis toward performance training.

Craig's Articles


6 Exercises to Boost Your Vertical

Jump higher with this six-week plan from performance specialist Craig Friedman.

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How to Train for Backcountry Skiing

Use these tips to train for the slopes when your preferred terrain doesn't have a lodge in sight.


Q&A: How Much Weight Should I Lift?

Answers to common questions about how much weight to lift in your workouts.

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How to Reduce Soreness During Your First Ski Trip

Steeps, bumps, powder, and even groomers are bound to leave you feeling sore. Here's what to do about it.

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How to Improve Balance for Snowboarding

From the big picture to the finer points, performance specialist Craig Friedman explains how to improve your balance for the slopes.