About Our Team

Craig Friedman

Director of Methodology

Craig brings a variety of performance training experience to the Athletes' Performance staff, including work at the International Performance Institute, extensive time traveling on the WTA professional tennis tour, consulting with a variety of training centers across the country, and lecturing at conferences and in the classroom both nationally and internationally.

As Director of Methodology for Athletes' Performance, Craig designs and implements performance training systems for professional athletes of all sports as well as elite youth through college athletes. He also continues to specialize in Major League Baseball Spring Training preparation at the Arizona facility and served as a Performance Specialist for the German National Soccer Team during their run to a 3rd place finish at the 2006 World Cup in Germany.

He is also involved with numerous developmental initiatives integrating performance training and technology for both Athletes' Performance and Core Performance as a leader of the Performance Innovation Team at Athletes' Performance.

Craig received both his MS and BS degrees from the University of Tennessee, Knoxville, where he worked with the Women's Athletic Training Department. He gained additional experience as a graduate assistant at the University of Arizona as the Assistant Football Athletic Trainer, where he was responsible for the acute care, assessment, and rehabilitation of injured players before shifting his emphasis toward performance training.

Play Better

How to Reduce Soreness During Your First Ski Trip

Steeps, bumps, powder and even groomers are bound to leave you feeling sore. Here's what to do about it.

Play Better

How to Improve Balance for Snowboarding

From the big picture to the finer points, performance specialist Craig Friedman explains how to improve your balance for the slopes.

Training

Movement Skills

This Core Performance training component develops your linear, lateral and multidirectional speed.

Play Better

Build Strength for Swimming

Use these conditioning strategies to train your body for more speed and endurance in the water.