About Our Team
Vice President, Performance Innovation team
Craig brings a variety of performance training experience to the Athletes' Performance staff, including work at the International Performance Institute, extensive time traveling on the WTA professional tennis tour, consulting with a variety of training centers across the country, and lecturing at conferences and in the classroom both nationally and internationally.
Craig designs and implements performance training systems for professional athletes of all sports as well as elite youth through college athletes. He also continues to specialize in MLB spring training preparation at the Arizona facility and served as a Performance Specialist for the German National Soccer Team during their run to a 3rd place finish at the 2006 World Cup in Germany.
He is also involved with numerous developmental initiatives integrating performance training and technology for both Athletes' Performance and Core Performance as a leader of the Performance Innovation team at Athletes' Performance.
Craig received both his Master of Science and Bachelor of Science degrees from the University of Tennessee, Knoxville, where he worked with the Women's Athletic Training Department. He gained additional experience as a graduate assistant at the University of Arizona as the assistant football athletic trainer, where he was responsible for the acute care, assessment, and rehabilitation of injured players before shifting his emphasis toward performance training.
Jump higher with this six-week plan from performance specialist Craig Friedman.
Use these tips to train for the slopes when your preferred terrain doesn't have a lodge in sight.
Answers to common questions about how much weight to lift in your workouts.
Steeps, bumps, powder, and even groomers are bound to leave you feeling sore. Here's what to do about it.
From the big picture to the finer points, performance specialist Craig Friedman explains how to improve your balance for the slopes.
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