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In the News

Sheraton and Core Performance Create Color Your Plate™ Dining Program for Travelers

Sheraton Hotels & Resorts is encouraging guests to get ready for summer by adding a little color to their diet. Starwood’s global powerhouse today announced its new approach to nutrition with Color Your Plate™ by Sheraton Fitness, a dining program that makes it easy for travelers to eat healthy on the road. All it takes is adding three colors from fruits and vegetables to your plate to help you stay in shape and increase energy while traveling. The new menus are also great for your waistline—all featured items are 500 calories or less. The program is the latest extension of Sheraton Fitness programmed by Core Performance and is now available at more than 400 hotels worldwide.

“Traveling used to be an excuse for poor nutrition,” said Core Performance Founder, Mark Verstegen whose nutrition and research team developed the new program. “Sheraton is now offering an innovative and easy way for guests to enjoy healthy, delicious meals on the road.”

Color Your Way to a Healthier Diet

The Color Your Plate™ initiative incorporates Core Performance’s “Nutrition Color Code” to educate Sheraton guests about the importance of maintaining a healthy lifestyle. All menu items feature colorful, key nutrients from fruits and vegetables to ensure all meals represent the perfect dietary balance.

  • Yellow foods: optimize brain functions
  • Green foods: rejuvenate musculature and bone
  • Orange foods: support skin and eye health
  • Red foods: support heart and circulatory health
  • White foods: enhance immune system, lymph system and cellular recovery
  • Purple foods: promote microcirculation

The branded menus also follow the Core Performance philosophy by offering well-balanced meals that provide proper fuel for the body. With the new menus available at restaurants and in-room dining, guests now have access to a global library of nutritious, tasteful dishes no matter where their travels take them.

In 2007, Sheraton partnered with renowned training experts Core Performance to develop Sheraton Fitness Programmed by Core Performance—the brand’s signature fitness offering that lets guests use the strategies developed by the leading experts in pro-athlete training to become the ultimate road warrior. This alliance marked the first time that Core Performance partnered with a hotel company to create customized training and nutrition programs for travelers. Color Your Plate™ is the newest extension of Sheraton Fitness and the brand’s approach to nutrition.

“The last thing people have time to think about on the road is getting the nutrients they need,” adds Amanda Carlson-Phillips, MS, RD, CSSD, vice president of nutrition and research at Core Performance. “By brightening their plates with colorful fruits and vegetables, we hope the program encourages travelers to re-think their nutrient needs while still enjoying the tasty menu items they have come to expect from Sheraton chefs.”

Color Your Plate™ offers a variety of flavorsome, well-balanced menu options, including: Skirt Steak Chimichurri, Shrimp Tacos, Portobello Burger and All-Natural Roasted Turkey BLT with lemon mustard aioli. For more information please visit Sheraton.com/Fitness.

Starwood has spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs—signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.

Tags: Travel