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The Performance Life

Mark Verstegen Trains Starwood Executives for 354-Mile Charity Bike Ride

Core Performance founder Mark Verstegen (right) with Hoyt Harper, global brand leader for Sheraton Hotels and Resorts.

A group of Starwood hotel executives are experiencing what it’s like to train like champion cyclists, and they’re doing it for a good cause. The team of Starwood executives will ride 354 miles along the Tour de France route this year to support UNICEF’s Early Childhood Care and Education program in Ethiopia. To prepare for the four-day ride, Core Performance founder Mark Verstegen is providing coaching, content, and an immersion experience for the group.

The Core Performance and Starwood wellness partnership includes Sheraton Fitness programmed by Core Performance, which gives guests a healthier travel experience through better fitness centers and nutrition options on hotel menus. Sheraton and Core Performance also joined forces to set a Guinness World Record for the world’s largest strength workout with resistance bands. Now the two companies are proving that wellness initiatives can be used to improve the lives of others while improving the health and wellness of employees.

“Sheraton Fitness partner, Mark Verstegen, will leverage his years of experience training Olympic athletes, as well as NFL and NBA players, to prepare the Starwood team for this grueling ride, which will raise funds for a worthy cause," said Hoyt Harper, Global Brand Leader of Sheraton Hotels & Resorts.



Tags: Travel, Cycling